Velvet Wood
Velvet Wood is a home boutique specializing in selling furniture and decor based on a contemporary but fun and colorful style.
Mood Boards
There were three mood boards: Modern, Antique, and Funky. Funky was the concept that was chosen based on marketability and what trends where going on at the time..
Iterations
While brainstorming, the main part of the logo was going to have some sort of furniture or home element(s).
Final Logo
For the final logo, a simplistic door icon was chosen with the brand name being located below. This is to tell the consumer that it is a home-goods based store.
Visual Identity
To fit the funky contemporary theme, the main palette consists of warm colors.
Color Logo
Posters
Site Landing Page
There were three mood boards: Bright Vibes, Earthy Vibes, and Healthy Vibes. They were all sent to the client for approval. Healthy Vibes was the closest concept the client wanted.
Sign
There were three mood boards: Bright Vibes, Earthy Vibes, and Healthy Vibes. They were all sent to the client for approval. Healthy Vibes was the closest concept the client wanted.
